Social Media Marketing – SEO and Social Media

Social media marketing is a growing trend in the online world of search engine optimization.

In essence, social media marketing, through SEO, starts a back-and-forth conversation with any targeted, or potentially targetable, clientele. Finding them on Facebook, Myspace, blogs, YouTube, and anywhere in between, companies are taking note of what is “in” with said clientele thanks to social media marketing. Also, by doing so, web trafficking increases, product interest increases, profit increases, and customer satisfaction increases; the more customers are satisfied, the more they will blog positively on it, and the cycle social media marketing continues.

Marketers, at times, create group “hang outs,” and at other times, become a part of such online forums and communities. From Craigslist to Digg, potential clients are everywhere, and the only way vendors will make a profit in today’s world is through SEO, increasing web trafficking and popularity. This social media marketing evolves every day, especially thanks to YouTube, where everyone anyone can get their fifteen minutes of fame now twenty-four hours a day, seven days a week.

Regardless of how marketers realize to get new attention toward their product or service, the question of “are users really searching for such products and/or services?” Online users may read an article here, a blog there, but they may not purchase anything. There is no guarantee that any user is interested in the free newsletter, or video, or review, or any of that social media marketing hard work businesses pay for to be created. The kicker is that it doesn’t matter. In spite of how many searches are done on the subject, the aim for vendors is to ensure not if the search is made, but if and when the search is made the vendors will be prepared with articles and content full of SEO. Such a social media marketing strategy is how advertising is evolving.

Search engine optimization is stressed not because of how useful it may be, at times, but because of how important it is in the social media marketing world. Although ironic, the whole strategy for some, is to be prepared.

What Exactly Is SEO and Why Do I Need It?

In today’s online society, having a website is simply not good enough. No matter how brilliant you think your website looks, without SEO, the chances of it actually being seen by potential customers and internet users is very low. So what is SEO and why is it so important?

SEO stands for Search Engine Optimisation and is exactly that. SEO involves strategies to optimise websites so that they will appear in search engine results when users search particular keywords and queries.

Even a great website may not guarantee you can be found when people search for your products and services in search engines such as Google, Yahoo and Bing. In order for people to find you, websites first need to be search engine visible. Without this visibility your website investment has potentially been wasted. Without search engine optimisation you could be missing out on sales leads while other competitors are picking up on your business simply because they have better positions with the major search engines.

There are no miracle cures when it comes to Search Engine Optimisation and with Google and other search engine algorithms constantly changing the strategies used by SEO experts are constantly being reviewed and changed. There are plenty of strategies that if practiced reliably over time will give your website better positions in the ‘natural’ or ‘free’ search results. However, don’t think you can fool Google or Yahoo into putting you in the top position. Search engines cannot be fooled, and if you do attempt this, you will find your site will be penalised. Google and Yahoo do not reward fakes. Good optimisation required persistent effort in building domain authority, strong content, backlinks from good neighbourhoods and a site worth visit.

If it’s instant results you are after, you may wish to also look into Search Engine Marketing (SMM). This involves a pay-per-click campaign which displays ads for your keywords above the ‘free’ or ‘organic’ results. This however does cost and you are paying for each click through to your website. In many cases an SEM campaign could be the best start for getting your website noticed quickly.

Google will promote pages which it thinks have authority on a subject and will place them to the top of search rankings. It is your job to make sure your pages have great content and involves useful information. Basically, this involves writing great content, keeping it updated and building links back to this page which shows that you indeed know what you are talking about. Building a great website involves writing pages that use high quality keywords which people will use in searches and securing them with links from other pages to show how important people regard your page compared to others.

Links are important but one of the greatest mistakes people make is that they think more links are better than few. However, you’ll find that it’s about quality not quantity. 10 links from other quality pages will have a much larger impact on how your pages ranks than it would if you had a large number of very low value links. There are a number of companies that will offer a large number of links for a set price. These are not good news! Try to stay away from offers such as these because you will find yourself being penalised and your position in Google will most likely drop rather than improve.

Well, hopefully that has given you some insight into what SEO is and why you need it. There are a large number of SEO experts out there that will be willing to help you with your business. Search Engine Optimisation… If you haven’t already started, now’s the time!